The brand identity for Daniel Gerber Photography is a direct reflection of the photographer's authentic, grounded presence and the calm confidence of his studio space. The branding centers on clarity and strength—using a clean, down-to-earth sans serif typeface that communicates approachability without sacrificing precision.

Every element—from typography to layout—works together to create a brand that is not only visually compelling, but also deeply aligned with Daniel’s photographic style: focused, sincere, and full of character.