Kompass Kindheit is a knowledge platform founded by Oskar Jenni, a Swiss professor of developmental paediatrics, translating research on child development into guidance parents can use in everyday life. The identity was built from the ground up – logo, corporate design, and a visual language of hand-drawn illustrations by Daniel Müller paired with a warm but vibrant palette – then carried across the brand's website, podcast, and communication. The result: a brand that feels as credible as the science behind it, and as warm as the parents it speaks to.