For the love of gutsy people, Gut Feeling Society is a living concept where movement meets mindfulness and the everyday meets the sacred — a space to nourish gut, heart, and mind. The brand celebrates authenticity, creativity, and the little moments that guide us forward, embracing a philosophy that is alive, unruly, and fully human. I developed their visual identity and design language to bring this philosophy to life. From stationery to social media, every element was crafted to reflect their authentic, flexible, and forward-moving spirit, creating a cohesive experience that feels true to their vision of living honestly.